🍪 Popwear Cookies policy
Popwear

Cookies on Popwear

This policy outlines how Popwear utilizes cookies and similar tracking technologies, such as pixels, local storage, and software development kits (SDKs), to collect and use information. For a comprehensive overview of our data practices, please refer to our main Privacy Policy.

What’s a cookie

We love delicious, real-life cookies as much as you do. (In fact, you can find some of our favorite recipes on the Popwear blog!) But the 'cookies' this policy refers to are the digital kind, which help make your online experience smoother.

In technology, a cookie is a small data file stored by your web browser on your device. In addition to cookies, we may utilize other similar technologies, such as web beacons, pixels, and local storage, to collect information about your Browse activity. This policy refers to all such technologies collectively as “Cookies.”

We utilize both session and persistent Cookies:

Session Cookies are temporary and are deleted from your device when you close your browser.

Persistent Cookies remain on your device for a set period or until you or your browser deletes them. For example, we use persistent Cookies to store your language preferences or other settings, so you do not have to configure them upon each visit to Popwear.

Some of the Cookies we use are associated with your Popwear account and the personal information you have provided, such as your email address. Other Cookies are not linked to your account and serve to provide general functionality and analytics.

How we use cookies

We may use the following three categories of cookies:

  • Essential Cookies: These cookies are strictly necessary for the proper functioning of the Popwear service. They enable core functionalities, such as user authentication and session management, which allow you to remain logged in while navigating our platform.
  • Analytics Cookies: These cookies are utilized for internal purposes to collect data on how users interact with our service. This information, often collected through third-party providers like Google Analytics, allows us to understand user behavior and improve our platform's performance and features.
  • Personalization Cookies: These cookies are used to customize your experience by tailoring content and features to your interests. This includes enabling personalized services, such as those delivered by our artificial intelligence (AI) systems.

What we do with the cookies in each category

Essential cookies

We use essential cookies for the following purposes:

  • Preferences: To store and recall your settings and preferences, such as your preferred language and privacy configurations.
  • Authentication: To manage your session, enabling you to log in and out of your Popwear account securely.
  • Security: To protect you and our platform from security risks. For example, these cookies help us detect and prevent malicious activity, such as unauthorized attempts to access your account or the distribution of spam.

Analytics cookies

  • Analytics and Performance Cookies: We utilize analytics cookies to improve our services and the overall user experience on the Popwear platform. These cookies collect aggregated data about how users interact with our site, such as which features are most frequently used, and help us assess the performance of our marketing communications, including email open rates.
  • Third-Party Analytics and Security: We may engage third-party service providers, including security and analytics firms, to perform services on our behalf. These partners assist us in understanding user activity and securing our platform. In the course of providing these services, these third parties may also place cookies on your device. For more information, you can review a list of our third-party providers here.

Personalization cookies

  • We may use cookies to store your preferences and record your interactions with our content or websites. This information enables us to display related content that may be of interest to you.

Where we use cookies

We use cookies on popwear.ai, in our mobile applications, and in our products and services (like AI service, emails and applications).

Your options

You have several options available to control how cookies are used on the Popwear platform. These options are available through your browser, mobile device, and third-party online tools.

  • Browser Settings: Most web browsers provide settings to control cookie behavior. For instance, you can typically configure your browser to block “third-party cookies,” which are cookies originating from a domain other than the one you are visiting. The availability and functionality of these options vary by browser, so please consult your browser’s settings or support documentation for more information.
  • Do Not Track: Certain browsers offer a “Do Not Track” (DNT) privacy feature, which Popwear honors. This setting allows you to signal your preference regarding how we use information from our partners and other services to personalize your experience.
  • Mobile Device Settings: Your mobile device’s operating system provides settings to manage how advertising partners may use information related to your use of mobile applications for ad personalization.
    • On Android devices, this preference is typically managed through the “Opt out of Ads Personalization” setting.
    • On Apple devices, this preference can be adjusted by navigating to Privacy > Tracking.
  • Online Industry Tools: Additionally, online tools can help you manage your preferences for interest-based advertising across the web. The Digital Advertising Alliance's Browser Check site, for example, allows you to choose how cookies are used by participating companies based on the specific device and browser you are using.

If you have any questions, you can also choose to contact us via our email address: [email protected].

Additional Resources