Privacy Policy
Popwear

Introduciton

This Privacy Policy outlines how Popwear AI Incorporated ("Popwear," "we," "us") collects, uses, and safeguards your personal information through your use of our website (popwear.ai) and services. It applies to all platform users. Please review this policy together with our Terms of service ("Terms"), as they contain additional crucial information about how your data and content are managed.

Popwear is committed to protecting your Personal Information while you use our Website or App. We may change this Privacy Policy from time to time. If the changes are material, we will notify you. If permitted by law, your continued use of the Services after this policy has been updated indicates your acceptance of changes made. If you do not accept the terms of the Privacy Policy, please do not use the Services.

CONSENT TO PRIVACY POLICY. CONSENTING TO OUR PRIVACY POLICY DURING REGISTRATION OR OTHERWISE, YOU CONSENT TO ITS CONTENTS IN ITS ENTIRETY, INCLUDING THE PROCESSING ACTIVITIES THAT RELY ON CONSENT AS A LEGAL BASIS. FAILURE TO ACCEPT THIS PRIVACY POLICY MEANS THAT YOU ARE NOT ALLOWED TO USE THE SERVICES SINCE WE MIGHT NOT BE ABLE TO PROVIDE YOU WITH THE SERVICES AS DESCRIBED IN THIS POLICY.

Data Collection and Use

Information We Collect

Account Information

  • Photographs (with your direct upload and permission), information contained in your social media account (if you choose to connect your social media account). We only access specific images that you choose to authorize us to access using this product; we do not collect or store your photo albums, even if you authorize us to access them.
  • Account registration information: email or social media account login details, username, first name, surname, age, gender, and password (if using the email to register).
  • Optional Personal Information that can make the Services more personalized. This may include: body measurements, body type, height, gender and other information provided by you when using the Services, your location, clothing size, favorite colors, price preferences and other information.

For detailed information about account management and your responsibilities regarding account information, please see the "User accounts and content" section of our Terms.

Service Usage Data

  • Generated outfit information
  • Virtual try-on images
  • Product information

The ownership and usage rights of generated code and content are detailed in the "Intellectual property rights" section of our Terms.

Automatically Collected Information

Categories of Automatically Collected Information:

  • Network Information: IP addresses
  • Browser Information: Type and version
  • Device Information: Details about the device used (e.g., model, identifiers)
  • System Information: Operating system
  • Usage Information: Access times and dates, pages visited

Analytics and Tracking

We utilize the following tools for analytics and user behavior tracking:

  • PostHog: Used for product analytics and understanding user interaction within our service. For details on their data handling, please review the PostHog Privacy Policy.
  • Google Analytics: Helps us analyze website traffic and usage patterns. You can learn more about Google's data practices at Google's Privacy & Terms. To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.

Cookies and Tracking Technologies

We employ cookies and similar tracking technologies to:

  • Maintain your user session (e.g., keep you logged in).
  • Remember your preferences and settings.
  • Analyze how our platform is accessed and used.
  • Continuously improve our services and features.

You can adjust your cookie preferences via your browser settings.

How We Use Your Information

In accordance with our Terms of Service, we use the information collected for purposes including:

  • To Provide and Improve Our Services, such as by:
    • Improving platform functionality
    • Enhancing service quality
  • To Support Our Operations, such as by:
    • Providing customer support
    • Processing payments
    • Sending service updates
  • To Maintain Security and Performance, such as by:
    • Securing the platform
    • Analyzing usage patterns
    • Debugging technical issues
    • Preventing abuse and fraud

Data Sharing and Processing with Third-party Service Providers

We partner with trusted third-party service providers and share data as described in our Terms of Service. To learn more about:

  • Data processing practices
  • Protections specific to Enterprise plans
  • Requirements for our service providers
  • Custom handling agreements Please see the "Data usage and learning" section within our Terms of Service.

Your Rights

You have the right to:

  • Right to Access: Request access to the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data (the 'right to be forgotten') under certain conditions.
  • Right to Data Portability: Request a copy of your data in a commonly used and machine-readable format.
  • Right to Object/Restrict Processing: Object to or request the restriction of certain data processing activities.
  • Right to Withdraw Consent: Withdraw your previously given consent for processing at any time.

Contact [email protected] to exercise these rights.

Other Sites, Mobile Applications and Services

The Services may contain links to other websites, mobile applications and online services operated by third parties. These links are not an endorsement of, or indication that we are affiliated with, any third party. In addition, our content may be included on webpages or in mobile applications or online services that are not associated with us. We do not control third party websites, mobile applications or online services and we are not responsible for their actions. Other websites, mobile applications and online services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.

Security Measures

We are committed to protecting your data and employ robust, industry-standard security measures, including:

  • Encrypted Data Transmission: Protecting data while it's in transit.
  • Secure Data Storage: Ensuring data is stored safely.
  • Strict Access Controls: Limiting access to authorized personnel only.
  • Regular Security Audits: Proactively assessing and verifying our security posture.
  • Comprehensive Employee Training: Educating our team on security best practices.

Data Protection and Security

While we employ robust security measures and data protection practices, the governing details regarding warranty disclaimers and liability limitations are found in our Terms. Please refer to the "Disclaimer of Warranties" and "Limitation of Liability" sections for specific information concerning:

  • Platform security
  • Data handling
  • Risk allocation
  • Liability limitations

User Content Visibility

Private by Default: Your creations on Popwear—including prompts, images, outfit ideas, and associated products—are private by default and only visible to you. Limited Internal Access: To provide support and maintain our platform, authorized Popwear personnel (employees, contractors, partners) may occasionally need to access your content. Sharing Your Content: You have the option to share your content publicly. If you choose to set content like prompts or outfit ideas to "public" via our sharing features, they will become visible to other Popwear users. Content not explicitly shared remains private.

Liability Protections

  • Platform Security: We employ technical measures aimed at securing user content and protecting privacy.
  • Circumvention: We are not liable for security issues or unauthorized access caused by deliberate attempts to bypass our platform's security controls or limitations.
  • User Responsibility: Users are solely responsible for maintaining the confidentiality of their account information and for all activities under their account, authorized or not.
  • Unauthorized Access: We disclaim all liability for damages (including lost profits or other harm) resulting from unauthorized access to user accounts or content.
  • Governing Terms: All aspects of our platform and services, including data security and privacy, are subject to the warranty disclaimers and liability limitations outlined in our Terms of Service.

Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from individuals under 18.

International Data Transfers

Data may be transferred internationally to service providers within our network. We ensure these transfers comply with applicable laws and are protected by appropriate safeguards.

Legal Framework

This Privacy Policy is part of, and subject to, our Terms. In the event of any conflict between this Privacy Policy and our Terms, the Terms shall prevail.

Policy Updates

This policy may be updated periodically. Such updates will be handled in accordance with the procedures detailed in our Terms regarding policy changes.

Contact Details

General Contact Information

Company name: WhiteTower Ltd.

Website: https://popwear.ai

Contact Us For:

Response Times

  • Privacy Inquiries: We commit to responding to privacy-related inquiries within 7 business days.
  • Support Requests: Response times for support requests are governed by your plan's Service Level Agreement (SLA). Please see our Terms of Service for details.
  • Urgent Matters: For urgent issues regarding data protection or security incidents, please use the subject line "Urgent - Privacy" in your email to ensure prompt attention.

Additional Resources